our site. This helps us to provide you with a good experience when you browse
our site and also allows us to improve our site.
We use two types of cookie on our site, those which are
strictly necessary for our site to operate functionality, such as the ticket
booking and purchase. We also use third party cookies from Google which enable
us to track website usage and measure how effective our marketing activity is.
A “cookie” is a small text file that is placed on a user’s
computer hard drive by a website. There are several types of cookie and the
most common are often referred to as ‘session’ cookies. These are used to keep
track of information needed by a user as they travel from page to page within a
website. These cookies have a short lifetime and expire within a few minutes of
the user leaving the website.
Other types of cookies can be used to track internet
activity after the user has left a website. These are usually sponsored by
organisations external to the website being visited and are generally known as
‘third-party’ cookies. These usually have a long lifetime with several months
being quite common. They are ‘harvested’ and ‘refreshed’ whenever the user
visits a page where the same or a similar cookie is being used.
Strictly Necessary cookies: These cookies make sure our website works
properly, and only ever run for the duration of your visit. Without them, things
like searching for train times. That's why these Cookies are set as part of the
terms and conditions of using our website. Our website will not
work properly without these cookies.
Functionality cookies: These Cookies help us to make our content as tailored to you as
possible. They do this by allowing the website to remember your previous
settings, like favourite journeys and any preferences you may have, like your
username or your home station.
Web analytics cookies/Marketing cookies: These cookies allow
us to understand general customer behaviour; such as which bits of our website
customer’s use, where they exit and, if anything goes wrong, where it happens;
helping us to make our site better. We also track how customers found our website,
for example which search engine was used or which online adverts were clicked
on before visiting our website, helping us understand our marketing
effectiveness. Data is anonymised and aggregated so we can monitor trends and
count visitors rather than tracking individual customers. They have no impact
on what you see on the website and do not store or track any of your personal
These cookies are an important part of providing you with an
effective service. By using our website, you consent to us creating and
retrieving these cookies. By using our website, you agree that you are aware of
and understand that these cookies are used on our website and the purposes for
which they are used.
Service in accordance with their privacy
Internet browsers normally accept cookies by default,
however, it is possible to set a browser to reject cookies. If this is done it
is important not to exclude the benign and useful session cookies. Choose an
option that rejects only third-party cookies. Please note that this may impact
on the usability of our website and other websites.
We endeavour to keep this policy as up to date as possible.
© Copyright 2017 Arriva Trains Wales
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