Bethan Jelfs - Customer Services Director Bethan began her career in the travel office at her hometown station of Bridgend and now holds the role of Customer Services Director within Arriva Trains Wales. During her career she has worked in many different roles from HR, Safety, Training & Development and more recently as our Head of Stations.
Bethan is responsible for leading our passionate and proud front-line teams within Stations, our on-train Conductors and our Catering teams and also our Customer Relations and Social media teams. The teams provide support and customer service and are the face of Arriva Trains Wales to our customers throughout Wales and the borders as we consistently drive to improve the customer experience and their interaction with our people. Bethan is committed to delivering excellent customer service and supports this through our community schemes and our many media interests and has a passion not just to do better but to continuously improve on what we deliver through our people.
The Projects and Planning Director leads the ATW element of major projects in Electrification, major signalling renewal and Property, which typically includes all of the interface elements with Network Rail and contractors plus leading on the customer delivery plan. Lynne is also responsible for the review and development of our train plan.
Lynne has had an extensive career is rail and has held directorships in Human Resources and Customer Services at Arriva Trains Wales prior to taking up her current role.
Chris joined Arriva Trains Wales back in 2010, initially as a Commercial Analyst. Subsequently he has held a number of management posts within the Commercial function before being promoted to the position of Head of Revenue in May 2016. In December 2017, Chris was promoted to the role of Commercial Director and is now responsible for the company’s
Commercial Analysis, Pricing & Ticketing, Business Travel, Retail, Revenue Protection and Marketing functions.
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